selected: 9 startups
from: 4 countries
meet them: right now!

Vivienne Sung

Vivienne Sung is an entrepreneur and digital product expert, with particular experience in social gaming and e-commerce. She is currently the UK MD of - a hugely successful Palo Alto based start-up bringing a new way to design your home to over 16million people every month. Prior to joining, Vivienne was the Co-founder and CPO of, a weekly digital design magazine for discovering and purchasing beautiful designer homeware at exclusive discounts. Having raised £1m in angel investment and launched the site in April 2013, LLUSTRE was acquired 10 weeks later by She also spent over 2 years as a product manager and later producer for Playfish, which was a pioneer of Facebook gaming and was acquired in 2010 by Electronic Arts. Outside of work she enjoys mentoring early stage entrepreneurs, weekend brunches, power yoga and long countryside walks.

Expertise: Product ownership, web and mobile interaction design, customer development, email design & development, branding and communication of brand through digital products, SEO and content marketing, acquisition marketing, use of game mechanics to drive consumer behaviour, social media, social game design & development, hiring, motivating and managing a cross-discipline team